We are a leading esports organization, and before that, we are gamers!
Our experience spans esports competitions and broadcasts, influencer and talent management, content production, and gaming events.
At GL, we empower brands with our 360° solutions, building long-term and game-altering collaborations in the process.
Our relationship with Red Bull has always thrived on daring ventures and fearless adventures and remains so.
Krafton's groundbreaking esports initiatives and campaigns transformed MEA, and we've been the lucky partners along the way.
Samsung's advanced technology powers esports, and our alliance keeps gaming on the fast track.
Together with Tencent, we’ve promoted games and updates in innovative ways, reaching lives everywhere.
Together with Riot Games, we’ve creatively brought esports titles and gaming content to the MEA community.
AMD has consistently supported the MENA esports innovation, and we've been privileged to collaborate with them throughout the journey.
We seek to be the world’s greatest esports organization, bringing together and empowering the world’s gamers and esports enthusiasts.
We’re committed to making the world a better place for gamers by providing the best and highest quality esports experiences.
Chef Executive Officer
chief operating officer
Head of Project Management
Head of Production
“Working with GL for 7 incredible years has been an absolute joy! Organizing tournaments and campaigns with them has been a thrilling and rewarding experience. Their passion for gaming and dedication to create exceptional events have made every moment unforgettable. Proud to be a friend of this team!”
“GL has been a very reliable partner through 10 years of partnership, we've built our gaming program together and expanded year over year, the level of dedication, innovation and reliability we've seen from the entire team makes us always eager and excited to break new records and set our benchmarks higher and higher.”
"It has been a pleasure working with GL for the last year. In our experience the team is not only professional and responsive, but also creative, dedicated, and open to feedback. We are satisfied with the level of service we have been receiving and intend to continue our partnership going forward."
The MENA region is quickly becoming a hub for esports, with huge investments taking place in infrastructure, tournaments, and fan engagement. GL is proud to be part of this change; raising awareness about the market’s potential and empowering brands to infiltrate the market to reap all the benefits it presents.
We have the perfect mix that makes us stand out in the esports industry in MENA; our deep roots in the region and knowledge of its gaming and esports community, as well as our innovative and creative solutions developed by our team which is known for its technical expertise and out-of-the-box approaches. All of this and more enables us to understand the needs of this unique demographic and be able to always reach them, and we have the track record to prove it.
We provide multiple services that can bridge the gap between brands and the gaming and esports community. Using our knowledge of the sector, we work with you to create and execute strategies that enable you to connect with gamers on their own turf.
And with our broad range of services, we know how to target gamers and esports enthusiasts and when; thus, making sure that your brand is well-represented and that you’ve managed to create ties with your target audience in a way that is sure to make you stand out in the market.
The esports industry is big and wide, and its fans are known for their passion, loyalty, and varied interests. So, beyond marketing, esports is an amazing tool to create customer engagement, foster brand loyalty, and drive long-term partnerships.
Moreover, esports also opens the door to infinite possibilities of co-branded experiences; whether it be esports tournaments, product placement, influencer marketing, or gaming content creation, these will all lead to increased brand visibility and credibility in the constantly changing digital age.
We do it all, and we do it from start to finish!
At GL, we organize online and offline esports tournaments featuring some of the most popular games and spanning different platforms. We handle everything from event planning and marketing to live-streaming and post-event analysis.
As GL, we help brands level up with 360 solutions, including esports tournaments and broadcasts, influencers’ and talents’ management, content production, and events.
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