In the fast-paced world of gaming, change is always happening; new adventures, mystical journeys, and thrilling endeavours are always part of the story.
That’s why one of our latest projects was a collaboration with Tencent and PUBG MOBILE to tell the story of their 3.6 update: “The Sacred Quartet”.
At GL, we believe that when passion meets precision, an 11-day challenge can become a story that resonates everywhere.
Working with PUBG MOBILE on this campaign enabled us to utilize our understanding of the gaming and esports community to successfully create a creative campaign that is sure to leave a lasting impression.
A New Update… A New Adventure
PUBG MOBILE’s 3.6 update included a feature that has been long-awaited and very well received: the introduction of the Panda as an in-game vehicle.
As such, a campaign promoting this evolutionary update needed to be on the same level as the update’s boldness and uniqueness. communication through typography and elevate your design skills to create compelling, memorable content.
Enter… The Panda!
As one of the most popular mobile games, PUBG MOBILE already has a huge fan base in MENA that includes both casual and hardcore gamers.
That’s why the campaign we worked on featured three day-to-day situations that are relatable to the community, and that included the panda in them.
Whether it be working out at the gym, delivering a package, or going up the stairs, we introduced three characters who insisted on taking the panda along for the ride.
However, carrying a real-life-sized panda is no easy feat, and that’s where our call to action came in to download the PUBG MOBILE game and meet the panda instead of carrying the panda around, with the Arabic tagline “بدل ما ترفعها، نزلها”.
From Vision to Execution: A Seamless Production
Receiving the brief from PUBG MOBILE filled us with both a thrilling sense of excitement and a touch of worry… after all, we only had 11 days to make it happen.
And in 11 days we did!
Mobilizing quickly and efficiently, we worked on the creative concept, reached out to two popular content creators to participate in the campaign, orchestrated a complex video shoot in three locations during one day, and produced three reels and a teaser.
Results Speak Volumes
When the campaign went live, the results it achieved were almost immediate.
The teaser and reels, once published, reached millions of viewers on various social media platforms and were very well received by gamers and non-gamers alike.
This campaign proved that with the right blend of creativity, operational excellence, and gaming expertise, we, at GL, can empower brands to reach the niche audience of gamers.
Looking Ahead: Gaming Storytelling
The success of this campaign is another proud chapter in our journey; a journey that has spanned various collaborations with multiple game developers, such as Riot Games, Krafton, and Tencent, as well as multinational brands including Red Bull and Samsung.
The art of gaming and esports storytelling is a story that we tell fluently, and we always look forward to the next big challenge!