Esports Summit
Gamers Lounge
Launched 2018
The Esports Summit is the first esports event in the MENA region. Created by the GL team, it has always served as a gathering place of gamers and esports professionals and enthusiasts from all over the region.
This event, which has played a key role in raising awareness about esports and its potential for both: gamers and brands in the region, has managed to elevate the status of the industry in the region and attract more partners and sponsors.
Known for its thrilling professional competitions and hype atmosphere, the Summit has been connecting gamers and brands since 2018; and even with the COVID-19 Pandemic hit in 2020 and 2021, we took the Summit online, showcasing a wide range of games, broadcasts, talents, and sponsors.
Launched in 2018, Esports Summit quickly became one of MENA’s most anticipated esports events; with its first edition featuring more than 20 games, a prize pool of 150,000 EGP, and more than 5,000 attendees, it only continued to grow where the second edition in 2019 managed to double the attendance and prize pool.
In 2020 and 2021, the Esports Summit went fully digital, covering tournament organization, esports live broadcasts, talent management, content production, and marketing services; all of which led to achieving significant reach and engagement with followers and viewers, and attracting numerous sponsors.
Taking the viewing and gameplay analysis experience to the next level, the online edition of the Summit introduced the “Flip Screen” Replay System that enabled analysts to highlight key moments, important gameplays, and performance insights.
The online Summit managed to attract numerous and diverse sponsors across various industries, such as TikTok, Spotify, Samsung Odyssey, AMD, and Orange.
The MENA region is quickly becoming a hub for esports, with huge investments taking place in infrastructure, tournaments, and fan engagement. GL is proud to be part of this change; raising awareness about the market’s potential and empowering brands to infiltrate the market to reap all the benefits it presents.
We have the perfect mix that makes us stand out in the esports industry in MENA; our deep roots in the region and knowledge of its gaming and esports community, as well as our innovative and creative solutions developed by our team which is known for its technical expertise and out-of-the-box approaches. All of this and more enables us to understand the needs of this unique demographic and be able to always reach them, and we have the track record to prove it.
We provide multiple services that can bridge the gap between brands and the gaming and esports community. Using our knowledge of the sector, we work with you to create and execute strategies that enable you to connect with gamers on their own turf.
And with our broad range of services, we know how to target gamers and esports enthusiasts and when; thus, making sure that your brand is well-represented and that you’ve managed to create ties with your target audience in a way that is sure to make you stand out in the market.
The esports industry is big and wide, and its fans are known for their passion, loyalty, and varied interests. So, beyond marketing, esports is an amazing tool to create customer engagement, foster brand loyalty, and drive long-term partnerships.
Moreover, esports also opens the door to infinite possibilities of co-branded experiences; whether it be esports tournaments, product placement, influencer marketing, or gaming content creation, these will all lead to increased brand visibility and credibility in the constantly changing digital age.
We do it all, and we do it from start to finish!
At GL, we organize online and offline esports tournaments featuring some of the most popular games and spanning different platforms. We handle everything from event planning and marketing to live-streaming and post-event analysis.
As GL, we help brands level up with 360 solutions, including esports tournaments and broadcasts, influencers’ and talents’ management, content production, and events.
Copyright © 2025 All Rights Reserved.