InstaPay Marketing Campaign
InstaPay
2022
When InstaPay, a mobile app for instant money transfers, was launched, they wanted to directly reach gamers and promote their services to them, knowing that the service they provide will be very useful to gamers and esports enthusiasts everywhere.
To achieve this objective, we developed a fully digital campaign that included both: influencer marketing and content production.
Knowing how gamers think and behave enabled us to recruit the best influencers for the job; in addition to our creative team who developed varied and numerous content pieces that featured common situations gamers go through; thus, making it all seem real and more relatable.
The campaign covered multiple channels and various platforms and was a huge success leading to increasing app downloads and creating an online buzz like no other.
To introduce InstaPay to the gaming community, we had to position the app as easy to use, accessible and answers all the gamers’ needs and pains when it comes to money transfers. As such, the project included: a huge influencer marketing campaign and creative content creation that was relatable to the audience; thus, increasing its reach and shareability.
Our digital campaign for InstaPay managed to successfully bridge the gap between the brand and gamers, and used multiple approaches to do so.
The campaign was built on partnerships with the already successful and trustworthy influencers within the gaming community, all of whom were recruited by us for this specific project; thus, ensuring that the brand became a topic of conversation in online channels and forums, and live streams, leading to achieving maximum impact and reach.
This successful campaign reached more than 14 million people and got around 2 million views. This success was based on the strategic planning of the campaign, the creation of relatable content, and recruiting the right influencers; all of which led to InstaPay cementing its name within the gaming community.
The MENA region is quickly becoming a hub for esports, with huge investments taking place in infrastructure, tournaments, and fan engagement. GL is proud to be part of this change; raising awareness about the market’s potential and empowering brands to infiltrate the market to reap all the benefits it presents.
We have the perfect mix that makes us stand out in the esports industry in MENA; our deep roots in the region and knowledge of its gaming and esports community, as well as our innovative and creative solutions developed by our team which is known for its technical expertise and out-of-the-box approaches. All of this and more enables us to understand the needs of this unique demographic and be able to always reach them, and we have the track record to prove it.
We provide multiple services that can bridge the gap between brands and the gaming and esports community. Using our knowledge of the sector, we work with you to create and execute strategies that enable you to connect with gamers on their own turf.
And with our broad range of services, we know how to target gamers and esports enthusiasts and when; thus, making sure that your brand is well-represented and that you’ve managed to create ties with your target audience in a way that is sure to make you stand out in the market.
The esports industry is big and wide, and its fans are known for their passion, loyalty, and varied interests. So, beyond marketing, esports is an amazing tool to create customer engagement, foster brand loyalty, and drive long-term partnerships.
Moreover, esports also opens the door to infinite possibilities of co-branded experiences; whether it be esports tournaments, product placement, influencer marketing, or gaming content creation, these will all lead to increased brand visibility and credibility in the constantly changing digital age.
We do it all, and we do it from start to finish!
At GL, we organize online and offline esports tournaments featuring some of the most popular games and spanning different platforms. We handle everything from event planning and marketing to live-streaming and post-event analysis.
As GL, we help brands level up with 360 solutions, including esports tournaments and broadcasts, influencers’ and talents’ management, content production, and events.
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