The Intel Arabian Cup (IAC)
Riot Games
2022
The Intel Arabian Cup (IAC) was the official League of Legends tournament in the MENA region, held by Riot Games.
We collaborated with Riot Games for two consecutive years in 2021 and 2022; delivering an unparalleled broadcasting experience and featuring a myriad of keystone streaming features such as augmented reality and integrating APIs.
We also spearheaded the offline finals of the IAC in 2022 which was one of the biggest esports events in the history of the MENA region, providing an exceptional viewing experience, both: online and offline.
We handled the broadcast of the IAC for two years, ending with a spectacular viewing experience in its 2022 finals, where we pioneered the use of different technologies in an esports tournament in the MENA region.
Our work in the IAC marked multiple milestones in esports and broadcast production in the MENA region.
From creative in-game announcements to Augmented Reality game characters in the studio… We did it all!
All the content that was on the screens in the Finals; an explanation of the tournament, the teams’ journeys, intros and line-ups; and the opening and closing ceremonies, were all created and produced by our team.
The MENA region is quickly becoming a hub for esports, with huge investments taking place in infrastructure, tournaments, and fan engagement. GL is proud to be part of this change; raising awareness about the market’s potential and empowering brands to infiltrate the market to reap all the benefits it presents.
We have the perfect mix that makes us stand out in the esports industry in MENA; our deep roots in the region and knowledge of its gaming and esports community, as well as our innovative and creative solutions developed by our team which is known for its technical expertise and out-of-the-box approaches. All of this and more enables us to understand the needs of this unique demographic and be able to always reach them, and we have the track record to prove it.
We provide multiple services that can bridge the gap between brands and the gaming and esports community. Using our knowledge of the sector, we work with you to create and execute strategies that enable you to connect with gamers on their own turf.
And with our broad range of services, we know how to target gamers and esports enthusiasts and when; thus, making sure that your brand is well-represented and that you’ve managed to create ties with your target audience in a way that is sure to make you stand out in the market.
The esports industry is big and wide, and its fans are known for their passion, loyalty, and varied interests. So, beyond marketing, esports is an amazing tool to create customer engagement, foster brand loyalty, and drive long-term partnerships.
Moreover, esports also opens the door to infinite possibilities of co-branded experiences; whether it be esports tournaments, product placement, influencer marketing, or gaming content creation, these will all lead to increased brand visibility and credibility in the constantly changing digital age.
We do it all, and we do it from start to finish!
At GL, we organize online and offline esports tournaments featuring some of the most popular games and spanning different platforms. We handle everything from event planning and marketing to live-streaming and post-event analysis.
As GL, we help brands level up with 360 solutions, including esports tournaments and broadcasts, influencers’ and talents’ management, content production, and events.
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