Red Bull LogIn
Red Bull
2024
Red Bull Login redefined gaming events in the MENA region, where the whole event was transformed into a huge game and competition.
For two days, gamers came, registered, played on their preferred platforms, scored points, and won prizes, and the overall winner on the two-day leaderboard was crowned the Ultimate Gamer and received Red Bull Loyalty Cards and PC upgrades.
In this event, players were able to track their performance on a real-time leaderboard showing the names and scores of the top participants; thus, elevating the competition and encouraging participation.
Our Event Xperience App was the cornerstone of Red Bull Login where it was designed, branded, and used to facilitate registration and queuing, and keep all players updated on their scores and turns at all times.
The Red Bull Login event was a completely immersive experience from start to finish. The choice of games and platforms, the development of quests, and the design of the venue made players feel that they were part of a game like no other.
The Red Bull LogIn event managed to create an unforgettable experience, merging innovative technology, creativity, and community engagement like never before.
The event was created with all types of gamers in mind; whether they be casual, nostalgic, or pro gamers, they could all find a game to play. Moreover, providing various gaming stations featuring different platforms (PC, mobile, console, arcade, and racing simulations) was also key to making sure no one was left behind.
Red Bull Login set a new standard for gamified and tech-driven events in the MENA region. With a web-app specifically designed to facilitate event logistics and gamers’ participation and over 300 devices running simultaneously, the event managed to leave a lasting impact on participants, partners, and the esports and gaming industry.
The MENA region is quickly becoming a hub for esports, with huge investments taking place in infrastructure, tournaments, and fan engagement. GL is proud to be part of this change; raising awareness about the market’s potential and empowering brands to infiltrate the market to reap all the benefits it presents.
We have the perfect mix that makes us stand out in the esports industry in MENA; our deep roots in the region and knowledge of its gaming and esports community, as well as our innovative and creative solutions developed by our team which is known for its technical expertise and out-of-the-box approaches. All of this and more enables us to understand the needs of this unique demographic and be able to always reach them, and we have the track record to prove it.
We provide multiple services that can bridge the gap between brands and the gaming and esports community. Using our knowledge of the sector, we work with you to create and execute strategies that enable you to connect with gamers on their own turf.
And with our broad range of services, we know how to target gamers and esports enthusiasts and when; thus, making sure that your brand is well-represented and that you’ve managed to create ties with your target audience in a way that is sure to make you stand out in the market.
The esports industry is big and wide, and its fans are known for their passion, loyalty, and varied interests. So, beyond marketing, esports is an amazing tool to create customer engagement, foster brand loyalty, and drive long-term partnerships.
Moreover, esports also opens the door to infinite possibilities of co-branded experiences; whether it be esports tournaments, product placement, influencer marketing, or gaming content creation, these will all lead to increased brand visibility and credibility in the constantly changing digital age.
We do it all, and we do it from start to finish!
At GL, we organize online and offline esports tournaments featuring some of the most popular games and spanning different platforms. We handle everything from event planning and marketing to live-streaming and post-event analysis.
As GL, we help brands level up with 360 solutions, including esports tournaments and broadcasts, influencers’ and talents’ management, content production, and events.
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