Gamers and esports enthusiasts are one of the most engaged and loyal audiences, and they are always on the lookout for new products and services that enhance their experiences.
Mobile gamers are even more engaged due to the accessibility of smartphones and mobile gaming which currently infiltrates all households.
Samsung, a leader in cutting-edge mobile technology and innovative handset experiences, recognized the potential of creating campaigns, events, and activations targeting gamers from the get-go, especially since mobile gaming and esports are currently on the rise like never before.
At GL, we are extremely proud of our partnership with Samsung which has spanned multiple years and various projects; all with the objective of creating unique and interactive experiences that resonate with the gaming and esports community.
Gamers are currently one of the biggest, most diverse, highly engaged, and loyal audiences. By partnering with Samsung, we crafted unique campaigns tailored to gaming and esports enthusiasts, thus, ensuring that these campaigns resonated with the correct target audience and achieved remarkable results.
Creating an Esports Galaxy … One Star At A Time
Given the popularity of mobile esports, one of our most recognized projects with Samsung was “Galaxy Warpros“, a professional mobile esports tournament created and customized for Samsung and featuring TeamFight Tactics, one of the most popular mobile games.
Galaxy Warpros social media campaign, coverage and live broadcast has reached more than 4.5 million people.
The Ultimate Showdown
Another successful project was “Win Against A Pro” which was an influencers campaign along with an offline activation.
For this project, gaming and esports fans and enthusiasts got the opportunity to face-off against popular gaming influencers and esports personalities in multiple universities and in Samsung Stores.
This interactive and highly engaging campaign managed to solidify Samsung’s position among gamers and made the brand stand out even more as a constant supporter of all things gaming and esports.
Creating Connections within the Esports Industry
Another great project, and a thrilling milestone in our partnership with Samsung, was when we utilized our vast network within the gaming and esports industry to connect Samsung with the New State Mobile game (and its publisher: KRAFTON), another one of our long-term partners.
This comprehensive campaign featured an offline activation organized by GL which included:
– Providing people with the opportunity to try, first hand, the New State Mobile game on Samsung mobile devices.
– An announcement of this activation and partnership inside New State Mobile.
– A hashtag challenge where participants took a selfie of themselves with the Samsung booth for the chance to win a Samsung Galaxy A23 phone.
Leveling Up Product Launches
This is a campaign that we consider a game-changer when it comes to promoting the launch of one of Samsung’s devices, the Samsung Galaxy A15, and its unique and innovative features.
Through a dynamic offline activation, attendees and participants got to directly interact with the new Samsung Galaxy S24 and explore its features to “Circle to Zoom” and “Zoom to Find” by using them in a series of gaming-related quests and challenges.
Additionally, we created an Instagram Filter, fully in-house, where people would scan a QR code and watch as the main character of Call of Duty Mobile appeared on their screens, and where they would take a selfie with it and post it on Instagram for a chance to win. This was also accompanied by an online campaign led by GL social media platforms and various gaming influencers; thus, extending the reach of the campaign and filter to beyond the offline activation.
Samsung and GL: A Story of Success
Samsung provides a very successful case study when it comes to knowing the audience who would benefit from their products and how the best way to reach them is to speak their language and join them on their own turf.
And at GL, we excel at doing exactly that and empowering brands to infiltrate the esports market and reach this huge, loyal, and dynamic niche audience.