Event Management

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The key to reaching the vast community of gamers and esports enthusiasts is through community events and interactive experiences. 

 

At GL, we understand gamers and we know what brings them together; as such, for each event, we study your brand and your objectives to develop a customized event strategy that delivers results and bridges the gap leading to the gaming community.

 

From initial concept development and strategic planning to on-the-ground execution and post-event analysis, we do it all. 

 

Our experienced team covers every aspect of event management, including venue sourcing and booking, logistics management, marketing and promotion, player and attendee management, and on-site event management.

WHY GAMING EVENTS?

Esports and gaming events are the perfect channel to reach the passionate and highly engaged community of gamers and esports enthusiasts who comprise a huge demographic in today’s digital world. 

OUR EVENT TOOLKIT

Our event toolkit includes all aspects needed to reach the gaming community and achieve all your objectives. From concept to execution, we work with you to create memorable experiences and thrilling events.

Tournament Organization

Focus on the bigger picture and leave all the details to us!
We handle game selection, tournament design, players’ registration and communication, and prize pool management and allocation.

Immersive Event Production

We make you “live” the event!
Get immersed in the high-energy events we create, including professional stage design, lighting, sound, and on-ground management and make sure that all your attendees experience an event like no other.

Interactive Brand Activations

Looking to level up how your brand is perceived?! Look no further… We promote your brand, products, and services using creative events and engaging activations that drive sales, generate leads, and reach your target audience; including interactive booths, product demos, contests, and giveaways.

FAQ's

FIND YOUR ANSWERS HERE

The MENA region is quickly becoming a hub for esports, with huge investments taking place in infrastructure, tournaments, and fan engagement. GL is proud to be part of this change; raising awareness about the market’s potential and empowering brands to infiltrate the market to reap all the benefits it presents.

We have the perfect mix that makes us stand out in the esports industry in MENA; our deep roots in the region and knowledge of its gaming and esports community, as well as our innovative and creative solutions developed by our team which is known for its technical expertise and out-of-the-box approaches. All of this and more enables us to understand the needs of this unique demographic and be able to always reach them, and we have the track record to prove it.  

We provide multiple services that can bridge the gap between brands and the gaming and esports community. Using our knowledge of the sector, we work with you to create and execute strategies that enable you to connect with gamers on their own turf. 

And with our broad range of services, we know how to target gamers and esports enthusiasts and when; thus, making sure that your brand is well-represented and that you’ve managed to create ties with your target audience in a way that is sure to make you stand out in the market.

The esports industry is big and wide, and its fans are known for their passion, loyalty, and varied interests. So, beyond marketing, esports is an amazing tool to create customer engagement, foster brand loyalty, and drive long-term partnerships.

Moreover, esports also opens the door to infinite possibilities of co-branded experiences; whether it be esports tournaments, product placement, influencer marketing, or gaming content creation, these will all lead to increased brand visibility and credibility in the constantly changing digital age. 

We do it all, and we do it from start to finish! 

At GL, we organize online and offline esports tournaments featuring some of the most popular games and spanning different platforms. We handle everything from event planning and marketing to live-streaming and post-event analysis.